FB Stock looks to Video
Facebook (FB) has its eyes on YouTube’s coveted space as it launches the Watch video platform.
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Facebook Watch Brings Video to Social Networking
Facebook (FB) is entering a new era with its video platform. It has announced Watch, its new video platform with which it intends to compete with the massively popular YouTube. Facebook seems to have realized that users are tired of viewing videos in Facebook’s News Feed along with the other content. Users seem to prefer a platform dedicated to videos, and that’s the logic behind introducing Watch.
So how fun is Watch? It’s like YouTube, in many ways. It will contain content from various publishers and creators, including individual users. There will also be live broadcasts, shows by professional production houses, and user-submitted videos. The initial batch of shows on the platform will also include original TV-funded content. Reports suggest that these original shows are due for a mid-August release.
Facebook intends to socialize video-viewing. There could be communities built around shows, and that’s what the social network is eyeing. It has begun rolling out Watch in the US, and will be made available all through Facebook’s platforms – desktop site, mobile apps as well as smart TV apps.
Facebook Started Way Before Snap
You might tend to think that Watch is an attempt by Facebook to copy Snap’s ($SNAP) attempts to make Snapchat a TV show destination. Snapchat’s Discover tab will feature original TV content thanks to some prominent media partnerships it has struck.
However, the fact is Facebook has been planning its video strategy way before Snapchat even thought about it. The idea was hinted way back in 2012, at Facebook’s first ever public earnings call. Video and socialization were the areas of growth and opportunity that Facebook identified. Since then, through acquisitions of small video companies such as LiveRail, it was strengthening its video infrastructure. Snap started much later, but it’s been faster since it follows a different strategy. It has not built its own video infrastructure, but has relied on outsourcing it and ends up paying hosting fees. But it did save on upfront investment.
So can Facebook Watch prove to be a formidable rival to Google’s ($GOOG, $GOOGL) YouTube? It certainly has the potential to do that. Let’s begin the wait and watch game. To invest in these tech companies, and do so without paying commission, please stop by and open an account with TradeZero.
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